In the past week or so, Google has receive an enormous amount of attention because of their Latitude program. Latitude, once installed and enabled, will alert specified friends to your geographic location very specifically (i.e. street address) or more broadly (i.e. city). Google has developed this system so that users can turn off the system, can alter how precise it locates users, and has (really) just caught up to the technologies that their competitors have already been playing with (I wrote a little about Yahoo!’s Fire Eagle software, which is similar to Latitude, a few months ago).
While many people have already written and spoken about Latitude, I’ve found myself on a fence. On the one hand, I think that some of the criticisms towards the ‘privacy’ features of the program have been innane – at least one privacy advocate’s core ‘contribution’ to has been a worry that individuals might be given a phone with Latitude installed and active, without knowing about its presence or activation. As a result, they would be tracked without having consented to the program, or the geo-surveillance.




