FUDGoogleIn recent months more and more attention has been directed towards Google’s data retention policies. In May of 2007 Peter Fleishcher of Google’s global privacy counsel established three key reasons for why his company had to maintain search records:

  1. To improve their services. Specifically, he writes “Search companies like Google are constantly trying to improve the quality of their search services. Analyzing logs data is an important tool to help our engineers refine search quality and build helpful new services . . . The ability of a search company to continue to improve its services is essential, and represents a normal and expected use of such data.”
  2. To maintain security and prevent fraud and abuse. “Data protection laws around the world require Internet companies to maintain adequate security measures to protect the personal data of their users. Immediate deletion of IP addresses from our logs would make our systems more vulnerable to security attacks, putting the personal data of our users at greater risk. Historical logs information can also be a useful tool to help us detect and prevent phishing, scripting attacks, and spam, including query click spam and ads click spam.”
  3. To comply with legal obligations to retrieve data. “Search companies like Google are also subject to laws that sometimes conflict with data protection regulations, like data retention for law enforcement purposes.” (Source)

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