Automattic has a poor record of respecting its users’ privacy, insofar as the company has gradually added additional surveillance mechanisms into their products without effectively notifying users. Several months ago when I updated the WordPress Stats plugin I discovered that Automattic had, without warning, integrated Quantcast tracking into their Stats plugin. Specifically, there was no notice in the update, no clear statement that data would be sent to Quantcast, nor any justification for the additional tracking other than in a web forum where their CEO stated it would let Automattic “provide some cool features around uniques and people counting.” This constituted a reprehensible decision, but one that can fortunately be mediated with a great third-party plugin.
In this post, I’m going to do a few things. First, I’m going to recount why Automattic is not respecting user privacy by including Quantcast in its Stats plugin. This will include a discussion about why reasonable users are unlikely to realize that third-party tracking is appended to the Stats plugin. I’ll conclude by discussing how you can protect your web visitors’ own privacy and security by installing a terrific plugin developed by Frank Goossens.