is reporting that a recent study from Attributor Corp., a copyright enforcement company, shows that content that is stolen makes more money than the original content itself. I don’t find this terribly surprising, but the solution (hunting down copyright violations) seems to be a Sisyphean task; no matter how many take-down notices that you send out, when content is taken across international borders it’s almost impossible to easily take it down if you’re dealing with an uncooperative content host.
What’s the solution then? The study suggests that content owners need to find a better way of monetizing their assets – figure out how to generate more revenue (potentially by studying how the thieves do it) so that even if content is ‘stolen’ you’re still ahead of the game. The nice thing about this solution is that it recognizes that you can’t ever, really, stop copyright infringement online – the best you can do is learn to roll with it.
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