Privacy. Privacy, Privacy, Privacy.
Google is persistently in the limelight for it’s ‘invasions’ of personal privacy. I’ve made references to Google and privacy in a variety of blog posts, but whenever I think about Google my mind returns to a comment from Peter Fleischer, the chief privacy officer for Google. In a post in 2007, he wrote (in his personal blog) that:
. . . privacy is about more than legal compliance, it’s fundamentally about user trust. Be transparent with your users about your privacy practices. If your users don’t trust you, you’re out of business (Source)
Perhaps naively, I think that this statement is accurate – look at the nightmares that Facebook, NebuAd, and Phorm (to name a few) all have when they ‘invade’ customers’ privacy without being fully transparent about what, and why, they are engaging in their practices. What’s more, as soon as you establish an ‘it’s our way, or no way’ approach, you immediate establish a hostile environment between you and your users. In business, your users are your lifeblood; alienate them only if you really like polishing your resume.




