The web operates the way it does, largely, because there is a lot of money to be made in the digitally-connected ecosystem. Without the revenues brought in by DoubleClick, as an example, Google would likely be reluctant to provide its free services that are intended to bring you into Google’s ad-serving environment. A question that needs to be asked, however, is whether DoubleClick and related ad delivery systems: (a) collect personal information; (b) if the answer to (a) is “yes”, then whether such collections might constitute privacy infringements.
In the course of this post, I begin by outlining what constitutes personal information and then proceed to outline DoubleClick’s method of collecting personal information. After providing these outlines, I argue that online advertising systems do collect personal information and that the definitions that Google offers for what constitutes ‘personal information’ are arguably out of line with Canadian sensibilities of what is ‘personal information’. As a result, I’ll conclude by asserting that violations may in fact be occurring, with the argument largely emerging from Nissembaum’s work on contextual integrity. Before proceeding, however, I’ll note that I’m not a lawyer, nor am I a law student: what follows is born from a critical reading of information about digital services and writings from philosophers, political scientists, technologists and privacy commissioners. Continue reading




