Funding, technical and political savvy, human resources, and time. These are just a few of the challenges standing before privacy advocates who want to make their case to the public, legislators, and regulators. When looking at the landscape there are regularly cases where advocates are more successful than expected or markedly less than anticipated; that advocates stopped BT from permanently deploying Phorm’s Webwise advertising system was impressive, whereas the failures to limit transfers of European airline passenger data to the US were somewhat surprising.[1] While there are regular analyses of how privacy advocates might get the issue of the day onto governmental agendas there is seemingly less time spent on how opponents resist advocates’ efforts. This post constitutes an early attempt to work through some of the politics of agenda-setting related to deep packet inspection and privacy for my dissertation project. Comments are welcome.
To be more specific, in this post I want to think about how items are kept off the agenda. Why are they kept off, who engages in the opposition(s), and what are some of the tactics employed? In responding to these questions I will significantly rely on theory from R. W. Cobb’s and M. H. Ross’ Cultural Strategies of Agenda Denial, linked with work by other prominent scholars and advocates. My goal is to evaluate whether the strategies that Cobb and Ross write about apply to the issues championed by privacy advocates in the UK who oppose the deployment of the Webwise advertising system. I won’t be working through the technical or political backstory of Phorm in this post and will be assuming that readers have at least a moderate familiarity with the backstory of Phorm – if you’re unfamiliar with it, I’d suggest a quick detour to the wikipedia page devoted to the company.



We are rapidly shifting towards a ubiquitous networked world, one that promises to accelerate our access to information and each other, but this network requires a few key elements. Bandwidth must be plentiful, mobile devices that can engage with this world must be widely deployed, and some kind of normative-regulatory framework that encourages creation and consumption must be in place. As it stands, backhaul bandwidth is plentiful, though front-line cellular towers in American and (possibly) Canada are largely unable to accommodate the growing ubiquity of smart devices. In addition to this challenge, we operate in a world where the normative-regulatory framework for the mobile world is threatened by regulatory capture that encourages limited consumption that maximizes revenues while simultaneously discouraging rich, mobile, creative actions. Without a shift to fact-based policy decisions and pricing systems North America is threatened to become the new tech ghetto of the mobile world: rich in talent and ability to innovate, but poor in the actual infrastructure to locally enjoy those innovations.