I’ve exclusively used Bluetooth devices to connect to my docked MacBook Pro for many, many months. It’s been a blissful period of time…one that came to a crashing halt this morning. After spending an aggravating period of time getting things working, I wanted to share with the Internet broadly (one) solution to getting both an Apple Wireless Bluetooth Keyboard and Magic Mouse (re)paired with OS X. I will note that I first ‘lost’ my Magic Mouse, and after a restart of my computer subsequently was unable to pair my Apple Wireless Bluetooth Keyboard.
After months of blissful Bluetooth connectivity, I’ve awoken to discover that neither my Magic Mouse nor my Apple Bluetooth Keyboard are properly pairing. First my Magic Mouse failed to scroll, which led me to remove the Magic Mouse and attempt to pair it to my computer again. This attempt failed. I then rebooted my computer, and was still unable to pair my computer and Magic Mouse. After another restart, my Apple Bluetooth Keyboard was also unable to be be used as an input device with my computer. It is important to note that, while the Bluetooth Device Manager reported this failure to pair, both devices are reported as ‘connected’ under the Bluetooth icon in the OX X menu bar. Neither device, at this point, is responding to any input.
Apple’s entrance into the mobile advertising marketplace was born with their announcement of iAd. Alongside iAd comes persistent locational surveillance of Apple’s customers for the advantage of advertisers and Apple. The company’s advertising platform is controversial because Apple gives it a privileged position in their operating system, iOS4, and because the platform can draw on an iPhone’s locational awareness (using the phone’s GPS functionality) to deliver up targeted ads.
In this post I’m going to first give a brief background on iAd and some of the broader issues surrounding Apple’s deployment of their advertising platform. From there, I want to recap what Steve Jobs stated in a recent interview at the All Things Digital 8 concerning how Apple approaches locational surveillance through their mobile devices and then launch into an analysis of Apple’s recently changed terms of service for iOS4 devices as it relates to collecting, sharing, and retaining records on an iPhone’s geographic location. I’ll finish by noting that Apple may have inadvertently gotten itself into serious trouble as a result of its heavy-handed control of the iAd environment combined with modifying the privacy-related elements of their terms of service: Apple seems to have awoken the German data protection authorities. Hopefully the Germans can bring some transparency to a company regularly cloaked in secrecy.
Apple launched the iAd beta earlier this year and integrates the advertising platform into their mobile environment such that ads are seen within applications, and clicking on ads avoids taking individuals out of the particular applications that the customers are using. iAds can access core iOS4 functionality, including locational information, and can be coded using HTML 5 to provide rich advertising experiences. iAd was only made possible following Apple’s January acquisition of Quattro, a mobile advertising agency. Quattro was purchased after Apple was previously foiled in acquiring AdMob by Google last year (with the FTC recently citing iAd as a contributing reason why the Google transaction was permitted to go through). Ostensibly, the rich advertising from iAds is intended to help developers produce cheap and free applications for Apple’s mobile devices while retaining a long-term, ad-based, revenue stream. Arguably, with Apple taking a 40% cut of all advertising revenue and limiting access to the largest rich-media mobile platform in the world, advertising makes sense for their own bottom line and its just nice that they can ‘help’ developers along the way… Continue reading