Google Analytics have become an almost ever-present part of the contemporary Internet. Large, small, and medium-sized sites alike track their website visitors using Google’s free tools to identify where visitors are coming from, what they’re looking at (and for how long), where they subsequently navigate to, what keywords bring people to websites, and whether internal metrics are in line with advertising campaign goals. As of 2010, roughly 52% of all websites used Google’s analytics system, and it accounted for 81.4% of the traffic analysis tools market. As of this writing, Google’s system is used by roughly 58% of the top 10,000 websites, 57% of the top 100,000 websites, and 41.5% of the top million sites. In short, Google is providing analytics services to a considerable number of the world’s most commonly frequented websites.
In this short post I want to discuss the terms of using Google analytics. Based on conversations I’ve had over the past several months, it seems like many of the medium and small business owners are unaware of the conditions that Google places on using their tool. Further, independent bloggers are using analytics engines – either intentionally or by the default of their website host/creator – and are ignorant of what they must do to legitimately use them. After outlining the brief bits of legalese that are required by Google – and suggesting what Google should do to ensure terms of service compliance – I’ll suggest a business model/addition that could simultaneously assist in privacy compliance while netting an enterprising company/individual a few extra dollars in revenue.
While it’s fine and good to leave a comment where neither you nor an anonymous blogger know one another, what happens when you do know the anonymous blogger and it’s clear that they want to remain anonymous? This post tries to engage with this question, and focuses on the challenges that I experience when I want to post on an ‘anonymous’ blog where I know who is doing the blogging – it attends to the contextual privacy questions that race through my head before I post. As part of this, I want to think through how a set of norms might be established to address my own questions/worries, and means of communicating this with visitors.
I’ve been blogging in various forms for a long time now – about a decade (!) – and in every blog I’ve ever had I use my name. This has been done, in part, because when I write under my name I’m far more accountable than when I write under an alias (or, at least I think this is the case). This said, I recognize that my stance to is slightly different than that of many bloggers out there – many avoid closely associating their published content with their names, and often for exceedingly good reasons. Sometimes a blogger wants to just vent, and doesn’t want to deal with related social challenges that arise as people know that Tommy is angry. Others do so for personal safety reasons (angry/dangerous ex-spouses), some for career reasons (not permitted to blog/worried about effects of blogging for future job prospects), some to avoid ‘-ist’ related comments (sexist, racist, ageist, etc.).
The past couple of days have been interesting, to say the least, when looking at recent shifts and decisions in American legislatures. Specifically, the House is looking to shield bloggers from federal investigations by providing them with the same protections as reporters, and that after the telecommunication companies that ‘theoretically’ (read: actually) cooperated with NSA spying activities have refused to cooperate with Congressional investigations that they have been let off the hook. Let’s get into it.
Federal Journalists and Professional Bloggers Shielded
The US has had a long history of journalistic freedoms, but in the face of recent technological advances they have refused to extend those freedoms to users of new journalistic mediums. Bloggers, in particular, are becoming a more and more important source of information in the US – some dedicate their lives to blogging and use it for professional gain. Until recently they have (typically) been refused the same status as traditional journalists, which has made it risky for bloggers to refuse to disclose their sources if hauled into courts of law.