There have been lots of good critiques and comments concerning Facebook’s recently announced “Graph Search” product. Graph Search lets individuals semantically query large datasets that are associated with data shared by their friends, friends-of-friends, and the public more generally. Greg Satell tries to put the product in context – Graph Search is really a a way for corporations to peer into our lives – and a series of articles have tried to unpack the privacy implications of Facebook’s newest product.
I want to talk less directly about privacy, and more about how Graph Search threatens to further limit discourse on the network. While privacy is clearly implicated throughout the post, we can think of privacy beyond just a loss for the individual and more about the broader social impacts of its loss. Specifically, I want to briefly reflect on how Graph Search (further?) transforms Facebook into a hostile discursive domain, and what this might mean for Facebook users.