Last week members of the BC government engaged in a media blitz to promote the proposed BC Services Card. As part of the blitz, BC’s Health Minister gave an interview to CBC’s All Points West to explain some of the proposed Services Card’s features. As a key Minister involved in the Services Card she understandably has been an outspoken advocate for the new initiative. Previously, BC’s Health Ministers have stridently argued that the Services Card would defray fraud, though this rhetoric has since been toned down: now the cards will remedy unknown levels of fraud, save unknown amounts of money, and facilitate undetermined kinds of data migration across government.

In what follows, I analyze the Minister’s interview with CBC to identify the confused and problematic nature of the Services Card, as it is being presented to the public. I start by noting an area where I think most residents likely support the government – some basic updates to the present CareCards – and then proceed to deficiencies in how the Minister is introducing the new Cards. I conclude by focusing on the frankly bizarre methods that the provincial government is using to ‘sell’ the card to the public and ask whether these cards could be a significant election issue later this year.

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