Touring the digital through type

Tag: geographic location

Packet Headers and Privacy

One of the largest network vendors in the world is planning to offer their ISP partners an opportunity to modify HTTP headers to get ISPs into the advertising racket. Juniper Networks, which sells routers to ISPs, is partnering with Feeva, an advertising solutions company, to modify data packets’ header information so that the packets will include geographic information. These modified packets will be transmitted to any and all websites that the customer visits, and will see individuals receive targeted advertisements according to their geographical location. Effectively, Juniper’s proposal may see ISPs leverage their existing customer service information to modify customers’ data traffic for the purposes of enhancing the geographic relevance of online advertising. This poses an extreme danger to citizens’ locational and communicative privacy.

Should ISPs adopt Juniper’s add-on, we will be witnessing yet another instance of repugnant ‘innovation’ that ISPs are regularly demonstrating in their efforts to enhance their revenue streams. We have already seen them forcibly redirect customers’ DNS requests to ad-laden pages, provide (ineffective) ‘anti-infringement’ software to shield citizens from threats posed by three-strikes laws, and alter the payload content of data packets for advertising. After touching the payload – and oftentimes being burned by regulators – it seems as though the header is the next point of the packet that is to be modified in the sole interest of the ISPs and to the detriment of customers’ privacy.

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Who Are You?

If you visit this blog, or any facet of my website, I can identify the IP addresses that have been here. From there I can backtrack and identify the geographic location(s) that my visitors are from and, if I really desire, can spend the time to trace individual computers. This means that I can identify a visitor to the terminal that they access the computer from; I can bridge the ‘divide’ between digital environments and the analogue environment that we eat and breathe in.

Dynamic Identity and Static Info-Requirements

There is a common myth that you can be anyone that you want on the ‘net, that identity is effectively infinite, that identity is mutable insofar as people can assume a multitude of identities that deviate from their analogue identity. Some argue that this degree of mutability persists online, and often identify Massively Multiplayer Online (MMOs) environments such as Second Life (SL), Guildwars (GW), and World of Warcraft (WoW) as prime examples of this mutability, but such assertions are misleading at best. Players in these digital environments assume command of avatars that are created during the character generation phase of the MMO experience. During this phase you can choose your avatar’s gender, race, and basic ‘geographical’ starting locations.

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