Apple’s entrance into the mobile advertising marketplace was born with their announcement of iAd. Alongside iAd comes persistent locational surveillance of Apple’s customers for the advantage of advertisers and Apple. The company’s advertising platform is controversial because Apple gives it a privileged position in their operating system, iOS4, and because the platform can draw on an iPhone’s locational awareness (using the phone’s GPS functionality) to deliver up targeted ads.
In this post I’m going to first give a brief background on iAd and some of the broader issues surrounding Apple’s deployment of their advertising platform. From there, I want to recap what Steve Jobs stated in a recent interview at the All Things Digital 8 concerning how Apple approaches locational surveillance through their mobile devices and then launch into an analysis of Apple’s recently changed terms of service for iOS4 devices as it relates to collecting, sharing, and retaining records on an iPhone’s geographic location. I’ll finish by noting that Apple may have inadvertently gotten itself into serious trouble as a result of its heavy-handed control of the iAd environment combined with modifying the privacy-related elements of their terms of service: Apple seems to have awoken the German data protection authorities. Hopefully the Germans can bring some transparency to a company regularly cloaked in secrecy.
Apple launched the iAd beta earlier this year and integrates the advertising platform into their mobile environment such that ads are seen within applications, and clicking on ads avoids taking individuals out of the particular applications that the customers are using. iAds can access core iOS4 functionality, including locational information, and can be coded using HTML 5 to provide rich advertising experiences. iAd was only made possible following Apple’s January acquisition of Quattro, a mobile advertising agency. Quattro was purchased after Apple was previously foiled in acquiring AdMob by Google last year (with the FTC recently citing iAd as a contributing reason why the Google transaction was permitted to go through). Ostensibly, the rich advertising from iAds is intended to help developers produce cheap and free applications for Apple’s mobile devices while retaining a long-term, ad-based, revenue stream. Arguably, with Apple taking a 40% cut of all advertising revenue and limiting access to the largest rich-media mobile platform in the world, advertising makes sense for their own bottom line and its just nice that they can ‘help’ developers along the way… Continue reading
In a conversation with Prof. Andrew Clement this summer we got talking about the ever-increasing deployment of CCTV cameras throughout Canada. The conversation was, at least in part, motivated by the massive number of cameras that are being deployed throughout Vancouver with the leadup to the 2010 Olympic games; these cameras were one of the key focuses of the 10th Annual Security and Privacy Conference, where the BC Privacy Commissioner said that he might resign if the surveillance infrastructure is not taken down following the games.
I don’t want to delve into what, in particular, Prof. Clement is thinking of doing surrounding CCTV given that I don’t think he’s publicly announced his intentions. What I will do, however, is outline my own two-pronged approach to rendering CCTV a little more transparent. At the onset, I’ll note that:
- My method will rely on technology (augmented reality) that is presently only in the hands of a small minority of the population;
- My method is meant to be more and more useful as the years continue (and as the technology becomes increasingly accessible to consumers).
The broad goal is the following: develop a set of norms and processes to categorize different CCTV installations. Having accomplished this task, a framework would be developed for an augmented reality program (here’s a great blog on AR) that could ‘label’ where CCTV installations are and ‘grade’ them based on the already established norms and processes.