Google

Doubleclick + Adblock = I’m a Moral Monster?

/ Christopher Parsons / 2 Comments

I’m back to Linux after spending time in Windows to work on my thesis (it’s in the .docx format that I railed about previously, before I knew much about the format and, because of the importance of the document, I’m loathe to transfer it to another format), which means that I have access to all of the links that I’ve been gradually storehousing over the past few months. I have a lot to talk about, but one of the most pressing surrounds ‘moral’ arguments directed towards blocking online ads.

The Background

If you use the Mozilla Firefox web browser, then you have access to some of the most potent ad-blocking software that is currently available to you. If you install the Adblock Plus extension, easily 98% of the ads that you’d normally see online go away – it’s wonderful. You can hit up websites, get content, and not be distracted by ads.

In related news, Google Corporation recently bought Doubleclick. Doubleclick is a massive online advertising company, one that buys ‘banner spaces’ and sells them to interested parties. Doubleclick logs the IP addresses (the number associated with your computer’s online activities) when you click an ad. Google is currently facing a barrage of challenges from the EU in light of their purchase because their internal database, combined with Doubleclick’s, will allow Google to effectively target discrete individuals because of the substantial digital dossiers they will be able to covertly collect.

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Online Data Storage and Privacy

/ Christopher Parsons

Last week Google, Microsoft, and Apple revealed updates to their online data storage platforms – Google now lets users purchase additional space for their various Google applications, Microsoft provides a Live Skydrive (essentially an online network drive), and Apple completely revamped their .Mac solution.

The idea behind these services is that people that are already using, or are considering using, the aforementioned companies’ online services and will be enticed by the idea that they could store hordes of information in ‘safe’ repositories; we can trust that neither Google, Microsoft, or Apple would lose our data, right? This isn’t entirely true – at least Google and Microsoft have previously lost client data and could not always restore it. Individuals cannot count on any of these services, though they are likely to be more reliable than personal backups. What’s more, these online solutions just make life easier by letting users stop worrying about performing personal data backups – this is their real selling feature.

There are issues that emerges with all of these services – first clients cannot know what country their data is being stored in, potentially leaving their data subject to foreign surveillance laws, and second clients cannot verify what any of these corporations are actually doing with their data.

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Search and Privacy

/ Christopher Parsons

People use Google and Yahoo! throughout their daily lives – they need to know how to get from point a to b, need to find ecommerce sites, need to search friends’ blogs, need to learn how to cook fish, and have (generally) grown used to having the equivalent of electronic encyclopedias at their fingertips at all times. I’m not going to bother addressing concerns that this might be detrimentally affecting how people learn to retain information (i.e. as information is increasingly retained as search strings rather than as info-articles) but want to instead briefly consider how search intersects with privacy.

We hear about the need to protect our private information all of the time. ‘Shred your bank statements’, ‘be wary of online commerce sites’, ‘never share personal information on the ‘net’, and other proclamations of wisdom are uttered in print and video on a regular basis which are, in most cases, completely ignored. Proponents of the commercialization of privacy use this as definitive proof that citizens really don’t care about their privacy like they did in days gone past – people are willing to give up their names, addresses, phone numbers, and other personal information to receive services that they want. In light of this regulators should just butt out – the market has spoken!

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Fear, Uncertainty, Doubt and Google Corporation

/ Christopher Parsons

In recent months more and more attention has been directed towards Google’s data retention policies. In May of 2007 Peter Fleishcher of Google’s global privacy counsel established three key reasons for why his company had to maintain search records:

  1. To improve their services. Specifically, he writes “Search companies like Google are constantly trying to improve the quality of their search services. Analyzing logs data is an important tool to help our engineers refine search quality and build helpful new services . . . The ability of a search company to continue to improve its services is essential, and represents a normal and expected use of such data.”
  2. To maintain security and prevent fraud and abuse. “Data protection laws around the world require Internet companies to maintain adequate security measures to protect the personal data of their users. Immediate deletion of IP addresses from our logs would make our systems more vulnerable to security attacks, putting the personal data of our users at greater risk. Historical logs information can also be a useful tool to help us detect and prevent phishing, scripting attacks, and spam, including query click spam and ads click spam.”
  3. To comply with legal obligations to retrieve data. “Search companies like Google are also subject to laws that sometimes conflict with data protection regulations, like data retention for law enforcement purposes.” (Source)

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