marketing

Bombs, Bombs, and the Children

/ Christopher Parsons

In the past several months there have been more and more fractures in the carefully maintained facades of the RIAA and EU’s democratic openness. They have also been the formative months of Nicholas Negroponte’s dream of putting inexpensive notebooks in the hands of the most disenfranchiased youth in the world, a dream that will be realized in a few short weeks. I want to quickly elaborate on the first two ‘bombs’, and then quickly comment on Negroponte’s dream.

Reznor Serves His Walking Papers

Trent Reznor is a brilliant salesperson. Over the course of his last album he used some incredible guerrilla marketing to generate (more or less) free advertising for his album . . . only to have the RIAA threaten to sue his fans! Reznor has been incredibly critical of the record labels for some time, but now he’s free of them! On the Nine Inch Nails’ website he has written;

Hello everyone. I’ve waited a LONG time to be able to make the
following announcement: as of right now Nine Inch Nails is a totally
free agent, free of any recording contract with any label. I have
been under recording contracts for 18 years and have watched the
business radically mutate from one thing to something inherently very
different and it gives me great pleasure to be able to finally have a
direct relationship with the audience as I see fit and appropriate.
Look for some announcements in the near future regarding 2008.
Exciting times, indeed.

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Social Networking – Why We Need to Educate Youth

/ Christopher Parsons

This is a short post, but gives three definitive examples of why we need to develop and instill norms in youth concerning how to use digital resources.

Let’s help this woman find her camera!

Here’s the story (remember that…story).

In Britain a young woman (unfortunately) lost her camera. Some delightful chap decided that, rather than keeping the camera to himself, he’d try to get it back to her. Problem: he didn’t have her name, address, or anything that identified her beyond the pictures on the camera. Solution: post all of the pictures from the camera on Facebook and encourage tons of people to join the group the hopes that someone recognizes her. Problem: the embarrassment of having adult and non-adult pictures of yourself posted on the net.

Now, it turns out that this whole thing was viral marketing – the woman is an adult model and this was intended to promote a particular adult website. Nevertheless, based on the posts in the group that was set up, people saw this as a legitimate way to deliver missing property – many didn’t see anything wrong with deliberately posting pictures of a woman in various states of dress without first receiving her willful consent.

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