If you spend much time working with computers then you’re likely familiar with metadata, or data about data. In the digital era metadata is relied upon for many of the tagging and categorization systems that are seen in popular web environments, such as Twitter, Digg, Delicious, Facebook, and so forth, and is more generally used to define, structure, and administrate data across all digital environments. I should state, upfront, that metadata is incredibly valuable: nothing that I’m going to write about should leave you with the suggestion that metadata should be removed from the digital landscape or could be removed. Instead I’m advocating for a responsible use of metadata.

In this post I will be drawing on a pair of examples to underscore just how much data is contained in popular metadata structures: the information divulged every time a person tweets on Twitter, and what your mobile phone operator may be giving up to third-parties when you browse the web on your phone. In the latter case, especially, we see that metadata is not just important for routing data traffic but also responsible for disclosing a considerable amount of personal information. I’ll conclude by noting, once again, that our privacy regulators, commissioners, advocates, and researchers need to additional funding if citizens are to have those parties regularly identify ‘bad’ metadata practices and seek rapid remedies before the data ends up being datamined for illicit or unjustifiable reasons.

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