Funding, technical and political savvy, human resources, and time. These are just a few of the challenges standing before privacy advocates who want to make their case to the public, legislators, and regulators. When looking at the landscape there are regularly cases where advocates are more successful than expected or markedly less than anticipated; that advocates stopped BT from permanently deploying Phorm’s Webwise advertising system was impressive, whereas the failures to limit transfers of European airline passenger data to the US were somewhat surprising. While there are regular analyses of how privacy advocates might get the issue of the day onto governmental agendas there is seemingly less time spent on how opponents resist advocates’ efforts. This post constitutes an early attempt to work through some of the politics of agenda-setting related to deep packet inspection and privacy for my dissertation project. Comments are welcome.
To be more specific, in this post I want to think about how items are kept off the agenda. Why are they kept off, who engages in the opposition(s), and what are some of the tactics employed? In responding to these questions I will significantly rely on theory from R. W. Cobb’s and M. H. Ross’ Cultural Strategies of Agenda Denial, linked with work by other prominent scholars and advocates. My goal is to evaluate whether the strategies that Cobb and Ross write about apply to the issues championed by privacy advocates in the UK who oppose the deployment of the Webwise advertising system. I won’t be working through the technical or political backstory of Phorm in this post and will be assuming that readers have at least a moderate familiarity with the backstory of Phorm – if you’re unfamiliar with it, I’d suggest a quick detour to the wikipedia page devoted to the company.