There is an ongoing push to ‘better’ monetize the mobile marketplace. In this near-future market, wireless providers use DPI and other Quality of Service equipment to charge subscribers for each and every action they take online. The past few weeks have seen Sandvine and other vendors talk about this potential, and Rogers has begun testing the market to determine if mobile customers will pay for data prioritization. The prioritization of data is classified as a network neutrality issue proper, and one that demands careful consideration and examination.
In this post, I’m not talking about network neutrality. Instead, I’m going to talk about what supposedly drives prioritization schemes in Canada’s wireless marketplace: congestion. Consider this a repartee to the oft-touted position that ‘wireless is different’: ISPs assert that wireless is different than wireline for their own regulatory ends, but blur distinctions between the two when pitching ‘congestion management’ schemes to customers. In this post I suggest that the congestion faced by AT&T and other wireless providers has far less to do with data congestion than with signal congestion, and that carriers have to own responsibility for the latter.